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A Summer in boboliland. Discover the coolest pics on Instagram.

This summer we have defied the laws of physics—and we’re having a blast! Our feet have pedaled faster than the speed of light. We have wrestled the heat into submission and devoured ice cream in record time. We’ve pulled out our flamingo floats to test the pool’s density. And we’ve found a balance on improvised swings with four ropes and a tire.

We’re reliving these great moments with a selection of the best Instagram photos. Do you want to show off your holidays? Share your summer photos tagging @boboli_Fashion and with the hashtag #boboliland. Read More

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Pick up some speed! A kit for little cyclists who eat ice cream in record time

No one has any doubt that the queens of summer are the pool and the beach. But there are millions of activities that are just as fun when you want to have a great time as a family. A bike ride, an afternoon playing games in the park, or a trip to the ice cream shop in the late afternoon are all ideal plans for summer days. Here are some color-filled outfits to wear for all those great moments.

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Sockless and Wild. Fashion for Little Geniuses.

We just couldn’t wait to be like Dr. Einstein! Hang on, hang on… we don’t mean taking a picture with our tongues sticking out or discovering a new scientific theory; we mean not wearing socks now that it’s getting warmer. They say the German physicist never wore socks with his shoes, because they bothered him. If you like following your own rules too, don’t miss these summer outfits. There’s nothing more relative than taste. To each his own! Read More

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An A+ vacation! We’re looking back at summer with your Instagram pictures.

Summer doesn’t last forever, but our memories do. Today we’re traveling all over the world through your Instagram pictures to look back at some of the most wonderful moments of this summer vacation. Whether on the beach, in the desert or in the city, this summer has been unforgettable and full of new discoveries.
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Sales guide: boys’ clothes you’re sure to treasure

At boboli, we like to make your life easier when the sales roll around. In part two of our guide, we’ll be showing you summer clothes for boys that are a real treasure. Cool, practical, fun, and on sale! For when you’re ready for a treat… or two, or three. Which one will you pick? Read More

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Sales guide: summer essentials for girls you’re sure to love.

Is your little girl the coolest? Do you love sales? Are you short on time to look for the best deals? Busy moms and dads… we have the solution! Today we’ve prepared a selection of deeply discounted summer essentials for girls. Fun and trendy clothes that you’ve just got to have in your closet. Add a touch of color to your summer days! Read More