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A Summer in boboliland. Discover the coolest pics on Instagram.

This summer we have defied the laws of physics—and we’re having a blast! Our feet have pedaled faster than the speed of light. We have wrestled the heat into submission and devoured ice cream in record time. We’ve pulled out our flamingo floats to test the pool’s density. And we’ve found a balance on improvised swings with four ropes and a tire.

We’re reliving these great moments with a selection of the best Instagram photos. Do you want to show off your holidays? Share your summer photos tagging @boboli_Fashion and with the hashtag #boboliland. Read More

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Fashion for little physicists: Are you light, energy or rest?

There are days when you wake up feeling like the world is your oyster. Others, you’re in chill out mode. The laws of physics are as varied as your moods. With that in mind, we’ve created five outfits for girls inspired by five different laws: light, energy, rest, balance and acceleration. Which one do you feel like most today?

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An A+ vacation! We’re looking back at summer with your Instagram pictures.

Summer doesn’t last forever, but our memories do. Today we’re traveling all over the world through your Instagram pictures to look back at some of the most wonderful moments of this summer vacation. Whether on the beach, in the desert or in the city, this summer has been unforgettable and full of new discoveries.
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Sales guide: boys’ clothes you’re sure to treasure

At boboli, we like to make your life easier when the sales roll around. In part two of our guide, we’ll be showing you summer clothes for boys that are a real treasure. Cool, practical, fun, and on sale! For when you’re ready for a treat… or two, or three. Which one will you pick? Read More

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Sales guide: summer essentials for girls you’re sure to love.

Is your little girl the coolest? Do you love sales? Are you short on time to look for the best deals? Busy moms and dads… we have the solution! Today we’ve prepared a selection of deeply discounted summer essentials for girls. Fun and trendy clothes that you’ve just got to have in your closet. Add a touch of color to your summer days! Read More