After an intense year full of early rising, classes and homework… you have earned some well-deserved and terrific holidays! It’s time to have fun, play, bathe and rest, but also to enjoy the best books while sunbathing or relaxing in the shade of a tree.
Just like George R. R. Martin said: “a reader lives a thousand lives before he dies. The man who never reads lives only once”. And truly, reading is one of the most important acts in life. Because of it we inform ourselves, we learn, we are entertained, our curiosity grows, and so does our knowledge, we get to know whole new worlds, we improve our memory… Without a doubt, this is the power and the magic of reading.
Today, 23rd of April, is International Book Day, to us it is a really special date. As you may know, through our SS19 campaign, Summer Reading, we have taken on the challenge to promote reading for the little ones. In boboli we love reading and we wanted to share it with all of you. Our objective is to, bit by bit, let kids discover the amazing adventures of literature. You already know that… a book contains thousands, millions and infinite number of adventures… and, to discover them, you simply have to open its pages.
International Book Day is around the corner, and in boboli we want to give you some ideas, so you know what books to ask for this next 23rd of April. Alongside with Penguin Random House we have selected five books that will not leave you indifferent! You will never get sick of reading them again and again. We want you to discover reading’s incredible adventures with us!
Today is International Children’s Book Day and we, in boboli, would also like to contribute with our grain of sand. It is a great day celebrated the world over when different initiatives are launched to foster the habit of reading in children. The International Board on Books for Young People (IBBY) has been in charge of promoting this day from 1967 onwards. It coincides with the birthday of the Danish writer, Hans Christian Andersen.