This season, we want to sing the praises of Road Trips and the discoveries children make when they travel on 4 wheels with our AW19 campaign. A road trip is the best way children have of exploring and discovering the world with their own rules, at their own pace and listening to the music they please.
We have some great news! Our friend Keta – a doll who is strong, adventurous and brave – is joining the boboli family. This initiative is in collaboration with the Enriqueta Villavecchia Pediatric Oncology Foundation. Would you like to hear the incredible story behind it? Keep reading.
At boboli, we believe that success is the sum total of little actions. For the second year running, we gave out the boboli Suma Awards, recognizing organizations that work hard every day so that children can have the resources to develop into great human beings. Read More
Like every other year, we, in boboli, will be travelling all over the world to present our forthcoming collections. Until September we will be crossing different continents to display our new Spring-Summer 2018 proposals in highly prestigious international trade fairs. Follow us on Instagram and Twitter and tag along during the entire trip. Read More
Restocking your girls’ closets? This summer, our pieces are awash with prints, colours and a whole lot of fun. Discover boboli’s fabulous new designs for girls and start counting down to the best time of the year. Can you feel the sea breeze? Read More