Do you remember our friend Keta? She joined the boboli family a year ago: a strong, adventurous and brave doll, an initiative to collaborate with the Enriqueta Villavecchia Children’s Oncology Foundation, Fundación de Oncología Infantil Enriqueta Villavecchia.
This season, we want to sing the praises of Road Trips and the discoveries children make when they travel on 4 wheels with our AW19 campaign. A road trip is the best way children have of exploring and discovering the world with their own rules, at their own pace and listening to the music they please.
We have some great news! Our friend Keta – a doll who is strong, adventurous and brave – is joining the boboli family. This initiative is in collaboration with the Enriqueta Villavecchia Pediatric Oncology Foundation. Would you like to hear the incredible story behind it? Keep reading.