Do you remember our friend Keta? She joined the boboli family a year ago: a strong, adventurous and brave doll, an initiative to collaborate with the Enriqueta Villavecchia Children’s Oncology Foundation, Fundación de Oncología Infantil Enriqueta Villavecchia.
The countdown for the reopening of school after long weeks on holidays has begun. It will soon be time to prepare backpacks, pencil boxes, books… and clothes! We must fill the cupboard with colour to welcome autumn.
This season, we want to sing the praises of Road Trips and the discoveries children make when they travel on 4 wheels with our AW19 campaign. A road trip is the best way children have of exploring and discovering the world with their own rules, at their own pace and listening to the music they please.