DIY: Customize your clothes with boboli patches.

Boring kids’ fashion? No thanks. At boboli, we believe kids’ fashion should be cheerful and fun, with a good dose of playfulness. Take a chance with some original prints, play with colors and create impossible combinations. Today we’ll teach you how customize your clothes to make them one-of-a-kind, unique and altogether special. Read More


Our Street, Our Rules. The 10 Rules of Street Play.

You don’t need electricity, buttons or screens to have a great time. Playing means feeling the breeze on your face as you ride a bike, meeting in the same place at the same time, and picking teams with new friends. Playing means running, jumping, laughing, sweating, getting dirty, falling and standing right back up again. Playing means heading out to the street! Join our club by following these ten golden rules. Read More


An A+ vacation! We’re looking back at summer with your Instagram pictures.

Summer doesn’t last forever, but our memories do. Today we’re traveling all over the world through your Instagram pictures to look back at some of the most wonderful moments of this summer vacation. Whether on the beach, in the desert or in the city, this summer has been unforgettable and full of new discoveries.
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Sales guide: boys’ clothes you’re sure to treasure

At boboli, we like to make your life easier when the sales roll around. In part two of our guide, we’ll be showing you summer clothes for boys that are a real treasure. Cool, practical, fun, and on sale! For when you’re ready for a treat… or two, or three. Which one will you pick? Read More